WHIRLPOOL
NEW ZEALAND.

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OUR
VISION

Best branded consumer products… in every home around the world

OUR
MISSION

Create demand and earn trust everyday

RESPECT

Great results can be achieved through relationships built on trust, encouraging diversity and making the most of every individual’s potential and contribution. Work is only one of the elements of a fulfilling and rewarding life.

INTEGRITY

Working in a correct, responsible way is important. There is no right way of doing the wrong thing. Maintaining the highest possible standards of personal, professional and legal conduct, whilst treating the others with the utmost respect, is of fundamental importance.

DIVERSITY AND INCLUSION

Diversity creates value. Multiple diverse points of view is the soul of innovation and the basis for Whirlpool Corporation’s success. A culture that can embrace and value diversity and inclusion motivates every individual to excel, stimulating passion and the free expression of ideas.

TEAMWORK

Working together brings pride and frees up the potential of every individual. Through collaboration and the confrontation of ideas, great results can be achieved.

SPIRIT OF WINNING

The awareness of being a leader generates pride and motivation to face the new challenges of the market. Our goal is to be recognised and respected as one of the world’s best companies to work for.

BRAND

The Whirlpool Brand in New Zealand is the symbolic representative of the spirit that drives and inspires us to be consistent with what we do best, making Home Appliances with advanced and intuitive technology to give our customers better than expected results every time.

This enormous success comes from an enduring brand vision that drives us to create a strong bond with all our consumers. This bond has been created and strengthened over the years by providing forward looking solutions that have partnered with our consumers in managing their home life well.

BRAND VISION

At the very core of our bond with our consumers, stands our brand vision, Creating Happier Homes

We constantly strive to make moments in our consumers’ everyday home life more enjoyable through our products, so that these moments lead to a lifetime of joyful experiences.

BRAND PHILOSOPHY

At Whirlpool we believe in the glory of making everyday count just the way every homemaker does. We believe that delight lies in getting the everyday tasks done beyond ones expectations.

We also believe that advance technology should always deliver superior performance. For isn’t that what technology is all about, surpass expectations every time and leave you with a sense of delight. At Whirlpool we are purposeful and never lose sight of what performance means and how it should be delivered. We design our Home Appliances with advanced technology which is intelligent, intuitive and innovative. Our Home Appliances provide an ever present assurance of better than expected results in everyday tasks at home. And when, one experiences this every time it simply makes moments in home life even more enjoyable. That’s what we believe in and that’s what we are committed to deliver, Whirlpool.

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